Strategy for BPM Distribution Company Essay Example | Topics and Well Written Essays - 1500 words

dodge for BPM Distri aloneion Company - Essay ExampleBefore getting further deep, the report will begin with a brief overview of the medical specialty distri thoion industry. Music distribution Industry OverviewMusic distribution industry is a part of Media and Content Industries (MCI), which takes into account music publishing, tv and motion picture production, broadcasting and distribution, and several other information services. The companies belonging to this industry mainly be involved in producing musical recordings, generating in-broadcast revenues, music distribution and licensing rights for using music. Germany is ranked at the third side in terms of music sales. Globally, US top the charts with a staggering turnover of $15 one thousand thousand per annum. Moreover, the industry is also forecasted to grow at a rapid pace. However, the biggest threat of this industry is illegal downloads and pirated cassettes. With the teaching of information and technology, companies around the world atomic number 18 redesigning their distribution pattern and focusing more on digital distribution. Some of the major companies of this industry are Sony Music Entertainment, Universal Music Group, Warner Music Group, German potent Edel etc (IFPI, 2013). The industry is also characterized by the presence of numerous small music distribution firms.Recommended Business StrategyBusiness strategies are generally classified into three broad categories namely differentiation strategy, focus started and represent leadership strategy. The existing strategy of BPM is focus strategy. The club mainly focuses on a vary segment of market. Its main customer group is local self-sufficing shops. The company has been extremely successful with this strategy, but due to technological advancement and increasing popularity of web based music shops and online download the local independent shops are losing their market share. As a result of this, the demand for vinyl and CDs are re ducing day by day and BPS is finding difficulties to maintain the desired sales volume. In order to deal with this situation, the company is recommended with the following strategies - The company is recommended to consider the use of digital distribution in order to get success in the market. In order to pursue this strategy, the company should try to let digital distribution rights from the music production companies. This will allow the company to target those customers, who prefers to download music rather than buying CDs or DVDs. It is also recommended to the company that they should not focus on a peculiar(prenominal) group of customer, but the focus should be on mass customers. The company only sell their products to the retailers, but they fuel also consider selling products directly to the end consumers. This strategy will allow the company to earn more profits. The company is recommended to adopt differentiation strategy, rather than pursuing focus strategy. Although, t he company does not have any scope of offering differentiated products and services to the customers, the only way by which they can differentiate their product line is through stocking different music genre. There is a long controversy